July 14, 2016: With the ongoing LED revolution in India, a large number of lighting companies have been shifting from CFL to LED. And, Havells is no exception. This leading manufacturer of lighting and electrical products saw the LED trend in 2009-10 and started to develop its own research and development (R&D) to focus its uses in general lighting.
Quick and sudden LED boom
According to Havells, 50% of the general lighting market would convert to LED by 2020. However, the market has already shifted to 65% LED in 2016. With this realization, Havells wants to forgo its investments in CFL business.
This sudden and quick LED boom brought in several new manufacturers in the market. Now, this started to raise questions with regards to product quality. However, Havells stuck with its philosophy of brand and quality and started to make enormous investments in manufacturing & R&D of LED’s in 2013.
Government’s LED push
The Indian lighting market is likely to reach Rs 6,000 crore in the near future and at present, nearly 60% of general lighting has converted into LEDs. The government is putting a great deal of importance on replacing conventional street lights to LEDs, as a result of which, the market has rapidly exploded.
50% of general lighting market in India to convert to LED by 2020?
Havells believes the entire lighting market in India could be around 30-35% for LEDs. And this is why the company decided to invest in LEDs in an enormous manner. The company’s investment in LED space is almost close to Rs 400 crore in the next two years. Havelles reckons that when the market explodes, a number of new players will come and bring low-quality products, but after some time, only a few will survive.
Only those who focus on brand, distribution and quality carry on for a long period of time. LED is perceived as more of an electronic play by numerous companies, but Havells looks at LED more as lighting. According to Havells, the consumers need solutions to light up their homes or office. Hence, the consumer wants companies who have awareness about LED lighting.