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64% consumers don’t know how to get subsidised LED bulbs in India

64% consumers don’t know how to get subsidised LED bulbs in India

By BizLED Bureau

Oct 11, 2016: The Indian government has distributed more than 15 crore(150 million) LED bulbs across the nation under the Centre’s Unnat Jyoti by Affordable LEDs for all (UJALA) scheme.However, almost 64% of theconsumers in India are unaware of how to get such subsidized LED bulbs, according to an online survey. The survey was conducted by acitizen engagement platform LocalCircles. The online poll was carried across 56 cities and 20 states in India.

Majority of the citizens haven’t received the LED bulbs under the UJALA scheme nor do they know how to get them, the survey revealed. The survey was conducted after observing multiple posts of citizens raising issues about getting LED bulbs.

Improper communication

The survey found that the main reason behind this lack of outreach and knowledge is improper communication about the scheme to consumers. The survey also found that people are not aware from where to procure these bulbs, how many bulbs can they buy and, what is the paperwork required for the same.

64% consumers don’t know how to get subsidised LED bulbs in India

The government’s UJALA scheme provides LED bulbs at subsidised rates to every household. It was launched by Prime Minister Narendra Modi in April 2015 with an aim to decrease power consumption as CFL and incandescent bulbs consume more power than LEDs.

UJALA is a vital scheme to reduce overall energy consumption, and though the LED scheme was announced by the Central government, its distribution and execution are in the hands of the state governments and to be more specific, with the state electricity boards, according to a LocalCircles spokesperson.

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