Home » LED News, Trends, Applications » BrightLogic & Scanalytics team up to combine high resolution interactive LED floors with data analytics

BrightLogic & Scanalytics team up to combine high resolution interactive LED floors with data analytics

BrightLogic & Scanalytics team up to combine high resolution interactive LED floors with data analytics

Apr 3, 2017: BrightLogic Inc. the market leader and expert in interactive LED flooring, announced a technology integration that connects BrightLogic’s ActiveFloor System with Scanalytics Inc.’s Advanced Data Platform. The integration of the high-resolution, real-time sense data from BrightLogic’s ActiveFloor System connected to Scanalytics Powered By solution enables those in the corporate event, trade-show & retail industries the ability to measure customer traffic and product engagement in real-time.

These industries’ are traditionally challenging with producing measurable results. Companies are left wondering “How many people entered our space?”, “What interactions are happening within a designated area?” and many other data-rich marketing curiosities. With the integration of Scanalytics’ Powered By platform and BrightLogic’s Massively Multi-touch LED Flooring systems, this is now possible. This technology integration not only enables tracking of foot traffic, but also enables interactive advertising/games/applications to draw attention to specific areas and provides direct user feedback about specific products on display within a space.

When you track the movement of your customer’s footsteps you’ll receive a wealth of data-driven information. This sense data provides an integral understanding of your customer’s overall engagement and insights into what you can do to generate more revenue

When you track the movement of your customer’s footsteps you’ll receive a wealth of data-driven information. This sense data provides an integral understanding of your customer’s overall engagement and insights into what you can do to generate more revenue

“When you track the movement of your customer’s footsteps you’ll receive a wealth of data-driven information. This sense data provides an integral understanding of your customer’s overall engagement and insights into what you can do to generate more revenue. Now take that concept to the next level with the integration of BrightLogic’s ActiveFloor System and Scanalytics’ Powered By solution. Together these powerful tools provide Targeted Interactive Advertising to customers’ reviewing products and measure the engagement of the products on display. This creates an evolution in customer interaction and measurable ROI in experiential marketing technologies. BrightLogic is really excited to be working with the team at Scanalytics. The addition of the Scanalytics deep learning platform brings the customer’s interactive experience to a whole new level. We’ve only touched the surface on what’s possible with the integration of the platforms and we’re excited to see what fun and interesting ideas our customers come up with.” – Adrian Cake, Creative Director BrightLogic, Inc.

“We are really excited to be working with the team at BrightLogic. Their experience leveraging the unique interactive flooring technology to create engaging physical spaces speaks for itself. There is a tremendous amount of opportunity in combining our machine learning and analytics platform with their tools to truly change the way people interact with the physical world.” – Joe Scanlin, CEO Scanalytics Inc.

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