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CES 2017: LG unveils wallpaper thin OLED TV

CES 2017: LG unveils wallpaper thin OLED TV

By BizLED Bureau

Jan 6, 2017: South Korean tech giant LG Electronics unveiled its “wallpaper” thin OLED TV at the CES 2017. The new LG TV is less than 3mm thick, which is about the width of a slice of bread.

OLED TVs have finally emerged as a high-performing alternative to LCD TVs. Since 2013, LG has been selling super-pricey OLED TVs. Its first model was a 55-inch HD screen that cost $15,000. However, over the years, prices have dropped. Its latest 55-inch, 4K-resolution OLED TV costs $2,500.

This strikingly thin LG Signature OLED flat-screen TV is branded “W,” which stands for “Wallpaper. Window. Wow,” said LG Electronics USA marketing vice president David VanderWaal. This high-definition TV measured just 2.57 mm thick in a 65-inch screen model.

OLEDs provide rich color and stratospheric contrast levels. This paper-thin TV that can stick to the wall like wallpaper.

The W7 Signature line is a line of 65- and 77-inch 4K TVs that takes OLED way farther than LCD. Unlike LCD pixels—shutters that control how much light from a backlight comes through—OLED pixels are self-illuminating. It has very deep blacks, with no backlight glow bleeding through, which means a much thinner screen, with the OLED material and electronics mounted on a sheet of glass.

LG’s latest screen is flexible as well. Despite the thinness, “It’s fairly durable,” says Tim Alessi, head of product marketing at LG USA. “It seemed pretty substantial.”

However, the W7 needs to hang on a steel mounting plate that make the thickness 3 mm. The W7 screen is attached by a cable to a box about the size of a soundbar that provides all the video processing and smart TV functions, as well as a Dolby Atmos surround-sound system.

The 65-inch screen weighs 17 pounds and will be in the market in the second half of 2017. The W7 models don’t have price tags now. “Let me put it this way, it will be less than that $15,000 initial OLED,” says Alessi.

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