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Indian firm invests in affordable LED lighting

Indian firm launches affordable LED lighting

By BizLED Bureau

Jan 12, 2016: Young Indians are excelling in every sector and with their achievements as they wish to contribute to the growth of developing India. Rural and agricultural ecosystem has not been left untouched as well. Raakhe Kapoor Tandon (29), daughter of Rana Kapoor, MD and CEO, Yes Bank, had aspirations to invest in something that has a large socio-economic footprint. She played a pivotal role in launching Rural Agri Ventures in year 2014, a parent company of RAAS Capital.

Indian firm invests in affordable LED lighting

A Gurgaon-based business incubation firm, Rural Agri Ventures is aims to cater to the under-served, yet critical agribusiness and rural industry. The company currently operates at five business verticals: LED lighting, renewable energy, agri infrastructure, agro logistics and animal feed. The startup provides institutional capital by investing in socially-impactful and commercially viable businesses.

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An MBA graduate in Entrepreneurial Management from The Wharton School, University of Pennsylvania, USA, Raakhe has founded two ventures?RAAS Housing Finance (India) Ltd, a company engaged in providing long-term mortgage finance to retail customers, and Rural Agri Ventures India . These two ventures are formed under RAAS Capital

Segregation of business

The brand ?myWay? sells affordable, superior quality LED lighting products under the LED business run by the Raakhee Tandon

Another great initiative was the Cattle Feed business that has been launched recently for farmers to enhance milk productivity in Punjab. It offers balanced and intelligent nutritious feeding solutions for cattle/animals under the brands ?Happy Cow? And ?Nu Feed?. As Cattle Feed and LED Lighting are mainly retail-oriented businesses, the former addresses the needs of dairy farmers in the rural market while the latter operates in urban areas.

The Agro Logistics business has another business with the name of ;Mr Kool?: which serves customers across dairy, frozen food, organised retail and pharmaceutical industries as it offers customised reefer van solutions for perishables, at affordable pricing.

The solar business offers captive, grid-connected and off-grid solar power plant solutions for both ground-mounted and rooftop applications. The company is also heavily engaged in rural electrification and solar pump projects.

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Taking the CSR route, it also offers rural electrification services that have brightened 35 villages across Uttar Pradesh with grid-connected and off-grid solar power plants, street lights and solar pumps, home lights and lanterns.

Apart from this, the start-up is currently proving electricity up to 3,133 households through solar home lighting systems in some 427 villages in Tamil Nadu, and the project will take roughly six months to complete.

?India is the largest producer of perishables, but stores less than 11 per cent of the country?s total produce, leading to 10-30 per cent wastage every year. While 105 million tonnes of perishable produce is transported across India annually, only four million tonnes is via reefers.? says Raakhe.

Expansion plan

With team strength of 62 employees, Rural Agri Ventures has offices in Gurgaon, Delhi, Jaipur and Punjab. The agro logistics and renewable energy verticals caters all-India, whereas LED and cattle feed are present in abundance mainly in Rajasthan, Delhi and Punjab markets.

Prime Minister?s ?Make in India? project is promoting agric-infrastructure vertical of the startup which plans to expand with the construction of mega food parks, warehousing and affordable townships to assist as the country?s population grows.

Another sunrise sectors gaining popularity in India for startups to enter is Agriculture, because of its untapped business opportunity. Primary reasons being poor productivity and gap in agriculture supply chain that have opened up multiples opportunities.

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