July 5, 2017: LEDvance, a global lighting provider based in Germany, is making all efforts to penetrate the China market with its digital and intelligent LED lighting products and lighting solutions. China the single biggest lighting market globally, and the entire Asia-Pacific region which is ever-growing, are important markets for LEDvance to target.
LEDvance is investing in digital and intelligent LED products to meet the local demand in China. It is extendind its product line from standardized and traditional light sources to advanced LED lamps and intelligent lighting products.
Thomas Dreier, Vice President and Global Head of Research and Development at LEDvance, told Chinadaily that demand for intelligent LED lighting is growing, the market is craving for more intelligent and efficient LED lighting products.
Lawrence Lin, Executive General Manager at MLS Co., told ChinaDaily that LEDvance is set to become one of the top three lighting corporations within three years. LEDvance has emerged from the general lighting business of Osram. In March 2016, LEDvance was sold to a Chinese investment consortium consisting of IDG Capital, MLS Co, Ltd and Yiwu State-owned Assets Operation Center. LEDvance has earned 1.9 billion euros ($2.1 billion) in sales in 2016.