By BizLED Bureau
Feb 15, 2016: Korean electronics giant LG has ventured into digital signage market and is coming up with three unique Organic Light-Emitting Diode (OLED) screens for Business-to-Business (B2B) signage. The new technology has been designed in three ways namely curved, dual view, and arch.
Keeping the legacy intact, each OLED screen creates an exciting display for advertising and information, and appeals to the premium retail market primarily.
A top official at LG commented that OLED has been a major success in our consumer area and that is the reason they are moving it into B2B. The next year will see a major push in LG OLED products as they are slated to enter the market in the second half of the year. All these new products will be compatible with Web OS enabling customers to run their signage solutions on the OLED products.
OLEDs come with a very unique feature of durability and flexibility. It means, it can be bent into a curve and thus creates new opportunities for installation and branding. It can be displayed as a screen or can be presented as a form of furniture. OLED is made up of one thin component screen while regular LCD has eight layers, making it more favourable for marketers as it can be easily installed over a wall or high point.
Currently, there is no fixed price tag on these new OLED screens but they shall definitely be on the higher side in comparison to regular LCD screens. This breakthrough technology has a tremendous potential in terms of business and growth and prices will fall once the mass scale production of the products initiate.
The company will launch the ‘curved’ OLED first and dual view and ‘arch’ models will follow the suit.