November 21, 2014: Pledging to save about 50 MW of energy by launching LED products over the next two years, Moser Baer India entered into a strategic partnership with snapdeal.com. This partnership with one of the largest online marketplaces in India is to market its LED products and launch its 9w LED bulb for the first time in India.
This strategic partnership between Moser Baer and snapdel.com will not only promote LED products but also carry out a 6-month campaign to make consumers aware of the benefits of LED lighting.
During the campaign, Moser Baer will unveil its complete LED product range of bulbs, down light, tube light, high bay light, street light and panel light, at competitive market price.
“We have been advocating the campaign for conserving energy among the public through a number of campaigns. Our promise to save 50 MW of energy is one such movement and hence we are collaborating with snapdeal.com. We are sure that this unique campaign will benefit the country’s initiative to become energy independent,” said Deepak Shetty, CMO, Moser Baer India.
This year Moser Baer introduced LED lighting series including tube lights with high efficacy of over 100 lm/W, down lights, LED bulbs and flat panel lights, suitable for for retail and commercial sectors. The special technologies used in this series provide rich and vibrant colour without fading or discolouring the objects that are lighted in the showrooms because they have no IR or UV component. Moreover, Moser Baer claims to use a unique heat sink design for better thermal management. This ensures minimum product failure even over long period of usage. Moser Baer has also launched various types of LED street lights in November 2013 that range from 10 W to 150 W, and which can easily replace metal halide and sodium vapour lamps.
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