By BizLED Bureau
June 25, 2015: Moser Baer, a key player in the LED domain, launches a nation-wide campaign in India to increase its sales manpower and stockists.The campaign is in line with the Indian government?s plan to save $2 billion in four years by cutting down energy usage by 10,000 MW during peak hours by promoting LED lights and improving industrial energy efficiency.
In India, lighting accounts for more than 17% of the electricity consumption. With the gap in the electricity deficit increasing, the need for energy efficient lighting solutions like LED is becoming popular.
However, LED lighting market in India is still in its niche stage and adoption of LED bulb is quite limited. As a result, Moser Baer sees opportunity in LED lighting market, which is projected to reach $2.2 billion by 2021.
Moser Baer India headquartered in New Delhi, is a leading global tech-manufacturing company. The company also emerged as the first to market the next-generation of storage formats like Blu-Ray discs in India.
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