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New LED brand Orkus launched in India

New LED brand Orkus launched in India

Feb 16, 2016:  The future of lighting has been redefined in the country with the launch of promising LED brand “Orkus”. With its wide and unmatched range of superior LED products, “Orkus”, the flagship LED brand of Compact Lamps Private Limited, is all set to revolutionize LED lighting scenario in India. Enthused by the pioneering success it achieved in just a few months of its launch, the company aims to achieve revenue of Rs 10000 million in the next three years with an extensive network across India with projections of 30% share from the brand ‘Orkus’ only.

New LED brand Orkus launched in India

Under its LED brand ‘Orkus’, the Compact Lamps has rolled out an array of exclusive LED products that include LED Bulbs, LED Panels, LED Spot and LED Tube lights, among many others. The company has initially targeted to invest over Rs 100 Cr in the next three years to ramp up its LED manufacturing facilities, capabilities as well as the promotion of the new brand. With its wide network of channel partners, indigenous facilities, strong marketing & promotion, competent R&D & proactive sales & service, “Orkus” has already created strong footprints in the domestic LED Market.

READ ALSO: 10 million LED bulbs distributed in 20 days by Indian government

To expedite its expansion “Orkus” has envisioned a grand PAN India promotion plan based on consumer psychography and customer needs and lighting aspirations. Moreover, after already registering their strong presence in the north, the company has recently forayed in South India through a dealers meet in Coimbatore, Tamil Nadu. Attended by more than 500 dealers, this event turned out as a huge dealers meet of its kind in Lighting Industry. The company showcased all “Orkus” product range with their live demo sessions for the dealers at the occasion.  Among all the LED products of the company that it showcased at the event, the exclusive 3in 1 lamps and panels were highly appreciated by the dealers.

Speaking over the company’s immediate expansion plans, Mr. Kapil Gupta, MD, Compact Lamps Pvt. Ltd. said, “We are all set to revolutionize the LED lighting landscape in India with our wide and unmatched range of superior ‘Orkus’ LED products pan-India. Besides expanding our market into metro cities, we are also focusing on developing and strengthening our dealers’ network in tier-II and III cities. On the back of huge market demand for our products, I’m sure we will successfully be able to achieve the revenue target of Rs 1000 Cr in the next three years.”

READ ALSO: Industry criticises Indian government’s LED bulbs distribution scheme

Compact Lamps has already launched its LED lighting brand ‘Orkus’ in Northern states, Maharashtra, Tamil Nadu, AP, Telangana and Kerala. Apart from, North and South India, the company has successfully established its dealers network in western region of the country with penetrating deeply in the markets of the leading cities, including Pune, Mumbai, Indore, Bhopal, besides other upcountry markets.

Recently, it has also bagged an impressive order from Energy Efficiency Services Ltd (EESL) for the supply of 9W LED lamps. A PSU in partnership with Ministry of Power supported on a large scale by BEE (Bureau of Energy Efficiency) for the LED revolution in India, the EESL has given this part contract to Compact Lamps for supplying these LED lamps to various areas in Andhra Pradesh and Kerala.Recently, it has also bagged an impressive order from Energy Efficiency Services Ltd (EESL) for the supply of 9W LED lamps. A PSU in partnership with Ministry of Power supported on a large scale by BEE (Bureau of Energy Efficiency) for the LED revolution in India, the EESL has given this part contract to Compact Lamps for supplying these LED lamps to various areas in Andhra Pradesh and Kerala.

Source: Orkus

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