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75% consumers are unaware of halogen phase out from Sep 1, 2016

75% consumers are unaware of halogen phase out from Sep 1, 2016

By BizLED Bureau

Sep 1, 2016: Philips Lighting, a global leader in lighting, has released a study that revealed that consumers are not at all awareofEuropean Union’s (EU) ban on GU10 halogen spot lights that is effective from September 1, 2016. The studyfound that about 75% of consumers do not know about the ban, despite the fact that 40% are currently using halogen spot lights at home.

The EU legislation was driven by the need for increased energy efficiency in order to reduce electricity consumption and cut CO2 emissions.

Swedish were the most in the dark

The study cobered about 5,000 adults across five European countries—Germany, UK, France, Sweden and Belgium. It found that the Swedish were the most in the dark with 84% of respondents unaware of the new legislation – particularly surprising considering Swedish households experience significantly reduced hours of daylight in the winter, and depend heavily on lighting to go about their daily lives. While the French were the most aware of the ban with over two thirds (62%) declaring knowledge of it. However, it is the French, who felt that more information about the ban was needed with nearly half (44%) claiming they would have liked to have known sooner about it.

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“Philips Lighting was keen to investigate consumer understanding of the EU ban and we’ve certainly uncovered some fascinating insights, as well as learning about wider consumer behavior when it comes to energy efficiency. Our research shows a common lack of knowledge, which highlights the need for education and discussion around the potential of LED light. Many people still have outdated perceptions of LEDs and don’t understand that LED technology has moved on exponentially in terms of quality during this decade. For example, the WarmGlow technology we use in our new LED spotlight mimics the warm color you get when you dim a halogen. This technology is unique,” comments Mahesh Iyer, leader of Philips Lighting LED business group.

75% consumers are unaware of halogen phase out from Sep 1, 2016

Also, lack of information around lighting alternatives appears to resonate across Europe according to the findings. Despite two in three (67%) European consumers using LEDs at home, myths around their usage and energy efficiency are rife. One in five (20%) people wrongly believe LEDs cannot be dimmed and a quarter think LEDs cannot dim to a warm light in the same way as halogens. Meanwhile, misconceptions regarding energy saving also persist with almost one in five (17%) believing halogens are more energy efficient than LED spot lights.

READ ALSO: Philips launches LED bulbs with multiple light settings

Consumers are aware of energy efficiency 

Despite a lack of knowledge about the details, energy efficiency is shown to be important to almost half of Europeans (47%) with four out of five (80%) stating saving money as a reason to adopt energy efficiency. Considerations for the health of the planet are not far behind, with three in five (61%) stating helping the environment as a key consideration too.

Source: Philips Lighting

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