Sale of LED lights in India picking up this Diwali, and Diwali LED lights are becoming innovative yet less expensive
By Ella Bhat, BizLED Bureau
October 6, 2014: Diwali is a festival celebrated to mark the triumph of good over evil. It is also called the ?festival of lights?. It is observed each year during mid-October to mid-November in many countries such as India, Singapore, Malaysia, and Nepal, or where there are large Indian communities living such as in Canada, Britain, South Africa and New Zealand.
Diwali light decoration at home, in local markets, offices or Puja pandals, is not only fun, but also a major business opportunity for thousands of small scale unorganised lighting manufacturing units and retailers in India. Today, these small scale vendors have shifted from local filament bulbs to high-tech LED bulbs and LED strip lights fitted with electronic flasher units, mostly imported from China.
“Today, people demand LED lights to decorate their homes during Diwali. So we have to sell LED lights. This season demand for LED lights, particularly LED strip lights have started picking up, and we have started selling 100-200 LED strip lights a day,” says Niranjan Sahay, an electrical goods retailer in East Delhi.
Small scale manufacturing units in Delhi have also started manufacturing LED strip lights and LED bulbs to cater to the demand for this Diwali season.
“LED bulbs or LED strip lights are much brighter, available in different colours, shock resistant and hardly come in dead condition. These also come with electronic flasher unit built in. And the Chinese products are quite cheap and more important, the Chinese suppliers can supply huge volumes of these lights in a day,” says Ali Mustafa, an electric lights seller in Chandi Chowk, New Delhi.
Large scale LED decorative light chains can even be customised. They come with heavy duty switching units (SU). These programmable SU are now developed by local techs.
The cost factor is a real attraction. LED lights manufactured by the Indian manufacturers have become less expensive, but these still cannot match the Chinese lights which are much less expensive and affordable. Chinese ‘mirchi’, the most-sought after LED light since the last couple of years, has gone down in price.
“A Chinese strip of 100 LEDs cost Rs 100-250 with over 20% retail margin. No Indian product can come at this price,” says Parvez Ali, a wholesaler of Chinese lights. Parvez sold 100 LED strips and 20 LED bulbs last week.
Says Anil Bhasin, owner of an electric shop at Lajpat Nagar, New Delhi, ?A drastic decline in the prices can be witness in LED lights this year. The tremendous production of LED lights in China and demand of cheaper lights for Diwali from people in India has brought down the price.”
Like last year, LED gel rice lights are much in demand varying in colours like red, blue, yellow, green and pink. The gel lights are available at Rs 25-30 per packet. Chinese ‘mirchi’, that was priced at Rs 30-35 for four metres is now available at Rs 20-22 (four metres). ?However, the quality of these lights has gone down. Even the size of the coil has been shortened,” says Anil.
Other LED lights that are popular for Diwali are ‘magic’ light that change colour within a short span of time; ‘Damru lights’ with countless mini bulbs in a row; four in one ‘Crystal gola’ that has various hues of red, green, orange and blue. Other varieties available in the market include ‘Flower jaal’ and ‘Pearl strip’, etc. All these are Chinese products.
This article had first appeared in www.bizLED.co.in