Feb 22, 2017: Identifying the small OLED panels as its key cash cow, Samsung Display is gearing up to dominate the mobile display industry with its OLED panels for smartphones. Samsung Display said that it will launch a series of highly value-added products.
The move is a part of Samsung Display’s ongoing paradigm shift into the emerging small OLED display industry. This also reflects the Samsung Display’s aggressive effort to stay ahead of its emerging Chinese rivals that are making massive investments to steal the focus from the LG Display.
Samsung Display is a dominant leader in the small- to medium-sized OLED market, with a market share of 97%. In order to maintain this position, the company is making massive investments to develop flexible, and foldable and rolling OLED displays.
“OLED displays are regarded as the most optimized option for mobile devices, thanks to its excellent color reproduction and energy-efficient power consumption,” the company said in a statement.
OLED also offers several design options for smartphone manufacturers, as it is flexible and foldable. Shipments for flexible OLED panels will reach 146 million in 2017, with the number expected to exceed 3.96 billion in 2020, according to market researcher IHS Markit. The flexible OLED market will be $9.26 billion (10.6 trillion won) in 2017, with its value reaching to $20.68 billion in 2020.