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Samsung, ETi team up to leverage technology & market share

Samsung, ETi, LED technology, LED market share

By BizLED Bureau

Mar 3, 2017: Samsung Electronics of South Korea has signed a MoU with Elec-Tech International (H.K) Co Ltd, a China-based LED manufacturer.

The MoU was signed by Jacob Tam, Executive Vice President, LED Lighting Business, Samsung Electronics and Jianrong Chen, Deputy General Manager and Director, Eti.

While ETi will benefit from Samsung’s LED brand strength and patents, this partnership will help Samsung to leverage ETi’s technology and market share. Jointly the companies will develop innovative LED lighting products and solutions. Samsung’s market position will also help ETi to access North American market.

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“We are proud to partner with Eti, as share similar views and values, and this partnership will take our relationship to the next level, Tam said.

Jianrong Chen said, “I have been working at ETi for about 20 years, and this is the first time we signed a MoU with our supplier Samsung. Both the companies share the same ambitious goal which os achievable.”

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Samsung’s recently launched Smarting Lighting Platform will work well with ETi’s lighting products, which will help to cater to the trend for smart homes and smart cities, said Chen. Through this partnership, both the companies would be able to jointly develop innovative lighting applications, increase product quality, lower operating costs, and expand global reach, he added.

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