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Samsung to lower AMOLED prices

Samsung to lower AMOLED prices

By BizLED Bureau

Dec 2, 2015: Samsung Display aims to lower down the prices of OLED so that in 2016 small and medium sized active-matrix organic light-emitting diode (AMOLED) panels will cost only about 10% higher than comparable LCDs. Currently, Samsung’s AMOLEDs are 30% more costly than LCDs. Samsung expects that there will be an increased AMOLED demand (mostly from Chinese mobile phone makers) in 2016, and thus is increasing its production capacity. This increase in production will also result in lower prices.

Today AMOLED and LCD are the two major display technologies. While there were some major differences between the two at first, both have been getting better over time and now they offer similar quality. One key difference between the two is the cost of production, as current AMOLED displays cost about 30% more than their LCD counterparts.

READ ALSO: Samsung, LG to increase OLED display production

However, this is not the first time that Samsung Display aims to lower AMOLED prices. In 2014 it was reported that Samsung Display plans to lower the cost of their OLED displays, to be more competitive with LCDs. At the start of the year 2015, it was reported that Samsung aims to narrow the gap between OLED and LCD pricing during 2015.
By mid 2014, display market analysts at Display Search had estimated that the AMOLED prices will fall below LCDs within two years.

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