By BizLED Bureau
Feb 3, 2016: Snapdeal, India’s premier ‘online’ shopping giant moved into an alliance with the country’s state-owned Energy Efficiency Services Ltd (EESL) to sell LED bulbs in the country for Rs 99 (US $1.46). The report has been confirmed by a leading newspaper.
The EESL body is incorporating NDA government’s Domestic Efficient Lighting Program (DELP), under which Snapdeal would allow its portal to sell LED bulbs for INR 99 per bulb. This step is to bolster the Ministry of Power’s LED bulb distribution online to more than 5,000 towns and cities in India. The ongoing effort is to integrate and make LED lighting available to every consumer in our country, according to a press release by Snapdeal.
Snapdeal, EESL unite to sell LED bulbs at just Rs 99
The program has been welcomed by media authorities as this partnership will expand the Indian government’s LED bulb distribution reach shall further strengthen the essence of the DELP program.
Snapdeal has a better penetration in Tier 2 cities and that has been one of the strongest reasons to be chosen as partner by the Power Ministry to support its DELP program, stated Rahul Taneja, Vice President, Category Management said Snapdeal. We have a huge customer base with hundreds of sellers and partners working with us. The unmatched quality standards and benchmarks we have set, is strong enough for customers to trust our products and support government DELP program.