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Sony unveils new 4K OLED TV and LED-LCD TV

Sony unveils new 4K OLED TV and LED-LCD TV

Jan 9, 2017: Sony Corporation unveils its new lineup of products at the CES 2018 in Las Vegas, Nevada. On display will be its latest product offerings such as 4K OLED televisions and wireless noise-cancelling stereo headsets that allow you to enjoy high audio quality music while working out. It will also be introducing its latest initiatives in automotive image sensors that will contribute to the advent of fully autonomous driving in society, and artificial intelligence (AI) x Robotics including the recently-announced entertainment robot aibo, which will be on display for the first time anywhere outside of Japan.

Sony Corporation President & CEO Kazuo Hirai spoke at the Sony press conference held on Monday, January 8, stating that “in the space of consumer electronics, I strongly believe that there is still so much that we can do to innovate and to bring you the most meaningful creative and entertainment experiences through our products.”


The new 4K OLED BRAVIA A8F Series comes equipped with a 4K HDR image processor X1 Extreme together with the Sony’s unique Acoustic Surface technology that vibrates the display and enables sound to be output directly from the TV screen, employed in last year’s acclaimed A1 Series. It adds to the lineup of 4K OLED BRAVIA TVs with the new design that minimizes the footprint allowing A8F to be positioned in a wider range of locations. It provides an immersive and seamless integration of image and audio as only Sony can.

The X900F Series of BRAVIA 4K LCD TVs also come with X1 Extreme. Through the new X-Motion Clarity technology, moving images are precisely controlled in order to minimize blur, and it keeps fast action scenes clear and smooth. With a large screen size of up to 85-inches1, you can enjoy the fast-moving action of a movie or sport content in blur-less, high quality images on a big screen.

The prototype of X1 Ultimate next-generation picture processor will also be on display. This has twice the real-time processing power compared to the current X1 Extreme. By bringing out the best of both LCD and OLED display panels, it seeks to deliver the highest level of picture quality in BRAVIA history. At the event, an 8K display featuring X1 Ultimate will also be showcased. Combined with Sony’s unique backlight technology, our prototype 8K display demo shows off real-time processing of 8K HDR content as well as a peak brightness of 10,000nits, the highest in the HDR format.

HT-Z9F and HT-X9000F are slim sound bars that match beautifully when placed alongside your BRAVIA. Both sound bars support Dolby Atmos and DTS:X, the latest audio formats. Equipped with Sony’s groundbreaking Vertical Surround Engine technology, the front speakers of each model can produce 3-dimensional acoustics all by themselves. In particular, HT-Z9F is the world’s first 3.1ch sound bar to support Dolby Atmos.2 By combining them with the Dolby Vision-compatible3 A8F series and X900F series, as well as UBP-X700 4KUltra HD Blu-Ray player, it brings out a truly immersive experience that blends 4K HDR picture quality with the latest audio format.


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