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Usha forays into LED decorative lighting, ropes in Gauri Khan

Usha forays into LED decorative lighting, ropes in Gauri Khan

By BizLED Bureau

Sep 19, 2016: Usha International, India-based lighting company, forays into LED decorative lighting segment, and has roped in a celebrity, Gauri Khan, to campaign for its premium home decorative lighting brand Tisva.

Usha forays into LED decorative lighting, ropes in Gauri Khan

Following the association, Tisva will launch campaigns featuring Gauri Khan, along with an exquisite range of LED designer lights particularly curated by her in the coming future, Usha International said in a statement.With the alliance, the company aims to establish its philosophy on its luxurious lighting ideas to illuminate modern living spaces.

Will focus on customer awareness

The new exclusive range of LED designer lights will represent the future of lighting. Such exquisite lights will allow consumers to enjoy authentic customisation with features such as choice of LED lamp technology, colour control and brightness control, according to a Tisva spokesperson.

READ ALSO: 64% consumers don’t know how to get subsidised LED bulbs in India

Apart from product innovation, Usha wants to spread awareness about the benefits of LED lighting among Indian consumers. Majority of the consumers in India are unaware about the varied benefits of LED lighting such as power saving, cost efficiency and longer lifespan.

The company believes that the alliance will generate a stronger brand bond with its customers as well as business partners.

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