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With possible short supply of OLED, Google & Sharp to develop VR LCDs

With possible short supply of OLED, Google & Sharp to develop VR LCDs

By BizLED Bureau

June 6, 2017: At the Society for Information Display’s (SID) week, Google’s VR vice president, Clay Bavor, revealed that Google has partnered with Sharp to develop VR LCD displays, in the wake of possible OLED short supply. With this new partnership, Google is likely to adopt these displays in its VR devices.

Google and Sharp will jointly develop technologies like backlights that ensures high resolution and faster movement, and at the same time leaves no afterimages. Next, the two companies will develop technology to improve display’s response speed.

OLED displays are mostly used in VR devices, which are produced by Samsung Electronics and a few other companies. With increase in demand for OLEDs in smartphones, the industry is speculating that there will be short supply of OLEDs. As a result, the partnership with Sharp will assure Google of a stable source of display for VR devices.

According to SuperData, in the first quarter of 2017, Samsung shipped 782,000 Gear VR headsets, which was a winner in the VR market. Sony’s PS VR was the second-highest shipped device, with a shipment of 375,000 units. Google Daydream View was in the third position, with 170,000 shipped units.

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